Academy of Anything
Corte Madera open
Kings Mountain Art Fair
Kings Mountain Artists
San Gregorio Store
County Mosquito ofc.
Moon Bay Review
Lobitos Creek Ranch
News and Views
Google Microlocal Maps?
July 23, 2003
Google and weather.com
today announced enhanced targeted content and adverts
for maps for 80,000 locations worldwide over broadband and
wireless via high-speed Internet services, cell phones, pagers,
Palm Pilots, and other personal digital assistants."
the official Press Release.Wow!
Read the Google release
carefully. They specifically mention 'search technology and targeted
content'. I'll admit extrapoliting [above] cartographic rendering
of Google search material. I suspect first generation release will
have search listings in a caption box or sidebar. We'll probably
have to wait quite a while for search themed layers. As most
people here well understand, the user interface will be very dificult.
about this overnight, I am now worried that Google and weather.com
will hold the APIs very close. Google still hasn't even opened up
'Google News' or 'Google Image' APIs. I'm still thinking
But, as friend
Kevin Kelly ( former Wired editor) said recently,
[geospatial stuff] is going to get bigger, faster than anybody
I hope he's right,
this announcement could be a shockpoint.
On the other hand,
Joshua Schacter observes:
it's something trivial, like the mapquest thing - they just use
the location names to fetch context-sensitive ads.I go to weather.com,
and enter my zip code, 10023. Which takes me to "Local Forecast
for New York, NY" ... I get the same ads under "Sponsored Listings"
as if I google for "New York, NY "
Maybe Josh is right,
this is just a sales deal for the google ad division. Personally,
I'm not that easily reassured, just because the content is
not there on the day of the announcement. Why the language about
' search technology and targeted content"? Clearly somebody in
Google engineering or Google Labs has the assignment to develop the
collaboration. And, there are definitely people inside Google who are
beginning to 'get it' regarding cartographic rendering
of web search content. Whether or not those people are assigned
to this project is an open question. I guess we'll have to see how this
unfolds over the coming months.
Meanwhile, I hope
that somebody with ideas for applying semantic analysis of spatial
web content is busy building an extensible open system for all of
us to use. . The clock is ticking It's only a matter of time before
Google, or Yahoo, or more likely Microsoft rolls out something that
we might have to pay dearly to use, one way or the other.
Glocal by Steve Cisler
Oren's Due Diligence
Kevin Kelly Recomendo
BBC News |
World Press Review